Donating Comfortable Footware to Frontline NHS Workers
In April 2020, sustainable footwear and accessories brand Allbirds launched a donation programme to provide frontline health workers in the UK with a comfortable pair of sneakers, as a token of gratitude for the work in keeping us safe and healthy in the face of COVID-19. The brand led similar initiatives in the US and Germany, along with a buy-one-give-one programme that invited US customers to join them in giving back. In total, Allbirds was able to donate more than $1M in shoes to the global healthcare community.
At Allbirds, we believe in making better things in a better way. Since inception, we have balanced purpose and profit, with a focus on combating the proliferation of petroleum-based materials in apparel and footwear. Our story began with superfine New Zealand Merino Wool, but we have since developed a Eucalyptus fiber knit fabric and a Sugarcane-based EVA foam, which we open-sourced for all to use, including competitors. We believe that collaborative development and the sharing of technologies will help protect the planet for future generations. Let’s get better, together.